{"componentChunkName":"component---src-templates-workdetail-js","path":"/en/work/music-shoe","result":{"pageContext":{"node":{"id":"cG9zdDoxMTky","title":"Music Shoe","slug":"music-shoe","data":[{"dataType":null,"embedType":null,"content":null,"image":null,"gallery":null,"mediaPosition":null,"embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core/paragraph","embedType":null,"content":"\n<p>Nike came to us to create some noise around the release of the latest Nike Free shoe a shoe known for its lightness and insane flexibility.</p>\n","image":{"thumbnail":null,"medium":null,"large":null,"full":null},"gallery":[],"mediaPosition":"","embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core/paragraph","embedType":null,"content":"\n<p>Riffing off the Nike Free’s extreme flexibility, we worked with world-class technologists to create a shoe that could be played as a musical instrument. After months of prototyping, we created a final product that musicians could fully play. Depending on how they bent the shoe, the sound changed. We captured a live performance, working with musicians from the group <strong><em>Hifana</em></strong>, and put out a video that travelled around the world, earning headlines from all of the top media and technology blogs.</p>\n","image":{"thumbnail":null,"medium":null,"large":null,"full":null},"gallery":[],"mediaPosition":"","embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core-embed/vimeo","embedType":"vimeo","content":null,"image":null,"gallery":null,"mediaPosition":null,"embedURL":"385930465","videoURL":null,"videoURLS":null}],"acf":{"workExcerpt":"We broke the internet by hacking a running shoe and turning it into a musical instrument.","workImage":{"id":"cG9zdDoxMTkz","sourceUrl":"https://sys.wktokyo.com/wp-content/uploads/01.jpg"},"launchDate":"01/04/2010"},"date":"04/2010","content":"\n<p>Nike came to us to create some noise around the release of the latest Nike Free shoe a shoe known for its lightness and insane flexibility.</p>\n\n\n\n<p>Riffing off the Nike Free’s extreme flexibility, we worked with world-class technologists to create a shoe that could be played as a musical instrument. After months of prototyping, we created a final product that musicians could fully play. Depending on how they bent the shoe, the sound changed. We captured a live performance, working with musicians from the group <strong><em>Hifana</em></strong>, and put out a video that travelled around the world, earning headlines from all of the top media and technology blogs.</p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"NIKE_MUSIC_SHOE\" src=\"https://player.vimeo.com/video/385930465?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen></iframe>\n</div></figure>\n","languageCode":"en","translations":[{"locale":"ja_JP","id":"1196","post_title":"Music Shoe","href":"/work/music-shoe/?lang=ja"},{"locale":"ko_KR","id":"5750","post_title":"Music Shoe","href":"/work/music-shoe/?lang=ko"}],"workInfo":{"client":"Nike Japan"},"related_office":{"relatedOffice":"all"}},"urlBase":"en"}},"staticQueryHashes":["3680889109","3855492200"]}