{"componentChunkName":"component---src-templates-workdetail-js","path":"/work/amazon-japan","result":{"pageContext":{"node":{"id":"cG9zdDo3MjQx","title":"Amazon Japan","slug":"amazon-japan","data":[{"dataType":null,"embedType":null,"content":null,"image":null,"gallery":null,"mediaPosition":null,"embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core/paragraph","embedType":null,"content":"\n<p>Amazon Japan - プライムデー</p>\n","image":{"thumbnail":null,"medium":null,"large":null,"full":null},"gallery":[],"mediaPosition":"","embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core/paragraph","embedType":null,"content":"\n<p>HANAと一緒に、プライムデーの「ワクワク」を日本中に広げました。</p>\n","image":{"thumbnail":null,"medium":null,"large":null,"full":null},"gallery":[],"mediaPosition":"","embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core/paragraph","embedType":null,"content":"\n<p>プライムデーは、年に一度のビッグセール。プライム会員だけがアクセスでき、たくさんの商品のスペシャルオファーが登場します。</p>\n","image":{"thumbnail":null,"medium":null,"large":null,"full":null},"gallery":[],"mediaPosition":"","embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core/paragraph","embedType":null,"content":"\n<p>このキャンペーンで私たちが描いたのは、プライムデーが始まった瞬間に湧き上がる高揚感です。</p>\n","image":{"thumbnail":null,"medium":null,"large":null,"full":null},"gallery":[],"mediaPosition":"","embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core/paragraph","embedType":null,"content":"\n<p>メインフィルムでは、今をときめくHANAとコラボレーション。<br>盆踊りやストリートダンスをヒントに、自然と広がる「ワクワク」の連鎖をダンスで表現しました。メンバーたちがプライムデーの到来に気づき、気分が上がって踊り出してしまう、というストーリーです。</p>\n","image":{"thumbnail":null,"medium":null,"large":null,"full":null},"gallery":[],"mediaPosition":"","embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core/paragraph","embedType":null,"content":"\n<p>制作したもう一本のフィルムでは、HANAを超えて日本中にワクワクが広がっていく様子を表現。タクシー運転手さんまでもワクワクに巻き込まれて、ハイテンションでダンスを始めます。</p>\n","image":{"thumbnail":null,"medium":null,"large":null,"full":null},"gallery":[],"mediaPosition":"","embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core/paragraph","embedType":null,"content":"\n<p>このキャンペーンを通じて、アマゾン最大のビッグセールの到来とその祝祭感を、日本らしい形で表現しました。</p>\n","image":{"thumbnail":null,"medium":null,"large":null,"full":null},"gallery":[],"mediaPosition":"","embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core/embed","embedType":"vimeo","content":null,"image":null,"gallery":null,"mediaPosition":null,"embedURL":"1221008034","videoURL":null,"videoURLS":null},{"dataType":"core/embed","embedType":"vimeo","content":null,"image":null,"gallery":null,"mediaPosition":null,"embedURL":"1221009283","videoURL":null,"videoURLS":null},{"dataType":"core/paragraph","embedType":null,"content":"\n<p>プライムデーは、それだけでは終わりません。</p>\n","image":{"thumbnail":null,"medium":null,"large":null,"full":null},"gallery":[],"mediaPosition":"","embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core/paragraph","embedType":null,"content":"\n<p>わたしたちはプライムデーを盛り上げるために、ヒーローフィルムだけでなく、SNSでも様々なコンテンツを展開しました。</p>\n","image":{"thumbnail":null,"medium":null,"large":null,"full":null},"gallery":[],"mediaPosition":"","embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core/paragraph","embedType":null,"content":"\n<p>CHIKAさん、KOHARUさん、NAOKOさんは、それぞれオリジナルの振り付けを制作。「THAT BIG DEAL FEELING」をダンスという形で表現し、ファンがさまざまな形でキャンペーンを楽しめるコンテンツに仕上げました。</p>\n","image":{"thumbnail":null,"medium":null,"large":null,"full":null},"gallery":[],"mediaPosition":"","embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core/paragraph","embedType":null,"content":"\n<p>さらに、「Prime Dayで届いた商品は誰のもの？」をメンバー同士で当て合う、遊び心あふれるソーシャルフィルムも制作。日常のショッピング体験そのものを、思わず参加したくなるエンターテインメントへと変えました。</p>\n","image":{"thumbnail":null,"medium":null,"large":null,"full":null},"gallery":[],"mediaPosition":"","embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core/paragraph","embedType":null,"content":"\n<p>こうした複数のコンテンツによって、キャンペーンはローンチ後も広がり続け、HANAと共にPrime Dayを楽しめる接点を数多く生み出しました。</p>\n","image":{"thumbnail":null,"medium":null,"large":null,"full":null},"gallery":[],"mediaPosition":"","embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core/embed","embedType":"vimeo","content":null,"image":null,"gallery":null,"mediaPosition":null,"embedURL":"1221010540","videoURL":null,"videoURLS":null},{"dataType":"core/embed","embedType":"vimeo","content":null,"image":null,"gallery":null,"mediaPosition":null,"embedURL":"1221011730","videoURL":null,"videoURLS":null},{"dataType":"core/embed","embedType":"vimeo","content":null,"image":null,"gallery":null,"mediaPosition":null,"embedURL":"1221011898","videoURL":null,"videoURLS":null},{"dataType":"core/embed","embedType":"vimeo","content":null,"image":null,"gallery":null,"mediaPosition":null,"embedURL":"1221012081","videoURL":null,"videoURLS":null},{"dataType":"core/image","embedType":null,"content":"","image":{"thumbnail":"https://sys.wktokyo.com/wp-content/uploads/2026/08/260630_Prime-day-for-WK-IG-09-500x360.jpg","medium":"https://sys.wktokyo.com/wp-content/uploads/2026/08/260630_Prime-day-for-WK-IG-09-768x432.jpg","large":"https://sys.wktokyo.com/wp-content/uploads/2026/08/260630_Prime-day-for-WK-IG-09-1280x720.jpg","full":"https://sys.wktokyo.com/wp-content/uploads/2026/08/260630_Prime-day-for-WK-IG-09-scaled.jpg"},"gallery":[],"mediaPosition":null,"embedURL":null,"videoURL":null,"videoURLS":null}],"acf":{"workExcerpt":"Amazon Japan - プライムデー","workImage":{"id":"cG9zdDo3MjUx","sourceUrl":"https://sys.wktokyo.com/wp-content/uploads/2026/08/WK.com-Thumbnail-1-scaled.jpg"},"launchDate":null},"date":"08/2026","content":"\n<p class=\"wp-block-paragraph\">Amazon Japan &#8211; プライムデー</p>\n\n\n\n<p class=\"wp-block-paragraph\">HANAと一緒に、プライムデーの「ワクワク」を日本中に広げました。</p>\n\n\n\n<p class=\"wp-block-paragraph\">プライムデーは、年に一度のビッグセール。プライム会員だけがアクセスでき、たくさんの商品のスペシャルオファーが登場します。</p>\n\n\n\n<p class=\"wp-block-paragraph\">このキャンペーンで私たちが描いたのは、プライムデーが始まった瞬間に湧き上がる高揚感です。</p>\n\n\n\n<p class=\"wp-block-paragraph\">メインフィルムでは、今をときめくHANAとコラボレーション。<br>盆踊りやストリートダンスをヒントに、自然と広がる「ワクワク」の連鎖をダンスで表現しました。メンバーたちがプライムデーの到来に気づき、気分が上がって踊り出してしまう、というストーリーです。</p>\n\n\n\n<p class=\"wp-block-paragraph\">制作したもう一本のフィルムでは、HANAを超えて日本中にワクワクが広がっていく様子を表現。タクシー運転手さんまでもワクワクに巻き込まれて、ハイテンションでダンスを始めます。</p>\n\n\n\n<p class=\"wp-block-paragraph\">このキャンペーンを通じて、アマゾン最大のビッグセールの到来とその祝祭感を、日本らしい形で表現しました。</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"HANA 30s 16x9\" src=\"https://player.vimeo.com/video/1221008034?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"></iframe>\n</div></figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"TAXI 15s 16x9\" src=\"https://player.vimeo.com/video/1221009283?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"></iframe>\n</div></figure>\n\n\n\n<p class=\"wp-block-paragraph\">プライムデーは、それだけでは終わりません。</p>\n\n\n\n<p class=\"wp-block-paragraph\">わたしたちはプライムデーを盛り上げるために、ヒーローフィルムだけでなく、SNSでも様々なコンテンツを展開しました。</p>\n\n\n\n<p class=\"wp-block-paragraph\">CHIKAさん、KOHARUさん、NAOKOさんは、それぞれオリジナルの振り付けを制作。「THAT BIG DEAL FEELING」をダンスという形で表現し、ファンがさまざまな形でキャンペーンを楽しめるコンテンツに仕上げました。</p>\n\n\n\n<p class=\"wp-block-paragraph\">さらに、「Prime Dayで届いた商品は誰のもの？」をメンバー同士で当て合う、遊び心あふれるソーシャルフィルムも制作。日常のショッピング体験そのものを、思わず参加したくなるエンターテインメントへと変えました。</p>\n\n\n\n<p class=\"wp-block-paragraph\">こうした複数のコンテンツによって、キャンペーンはローンチ後も広がり続け、HANAと共にPrime Dayを楽しめる接点を数多く生み出しました。</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"CHIKA 15s 9x16\" src=\"https://player.vimeo.com/video/1221010540?dnt=1&amp;app_id=122963\" width=\"422\" height=\"750\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"></iframe>\n</div></figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KOHARU 15s 9x16\" src=\"https://player.vimeo.com/video/1221011730?dnt=1&amp;app_id=122963\" width=\"422\" height=\"750\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"></iframe>\n</div></figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"NAOKO 15s 9x16\" src=\"https://player.vimeo.com/video/1221011898?dnt=1&amp;app_id=122963\" width=\"422\" height=\"750\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"></iframe>\n</div></figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Interview 90s 16x9\" src=\"https://player.vimeo.com/video/1221012081?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"></iframe>\n</div></figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><span class=\"wp-image-7242 inline-gatsby-image-wrapper gatsby-image-wrapper\" style=\"position:relative;overflow:hidden;max-width:100%;width:1280px\" data-reactroot=\"\"><span aria-hidden=\"true\" style=\"width:100%;padding-bottom:56.25%\"></span><img 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1280px\" srcset=\"/static/52f22be343eedb30525d730c2b2878df/b4845/260630_Prime-day-for-WK-IG-09-scaled.jpg 320w,\n/static/52f22be343eedb30525d730c2b2878df/bbe0c/260630_Prime-day-for-WK-IG-09-scaled.jpg 640w,\n/static/52f22be343eedb30525d730c2b2878df/38ece/260630_Prime-day-for-WK-IG-09-scaled.jpg 1280w,\n/static/52f22be343eedb30525d730c2b2878df/69b48/260630_Prime-day-for-WK-IG-09-scaled.jpg 1920w,\n/static/52f22be343eedb30525d730c2b2878df/bb9a8/260630_Prime-day-for-WK-IG-09-scaled.jpg 2560w\" src=\"/static/52f22be343eedb30525d730c2b2878df/38ece/260630_Prime-day-for-WK-IG-09-scaled.jpg\" alt=\"\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"/></picture></noscript></span></figure>\n","languageCode":"ja","translations":[{"locale":"en_US","id":"7240","post_title":"Amazon Japan","href":"/work/amazon-japan/"}],"workInfo":{"client":""},"related_office":{"relatedOffice":"all"}},"urlBase":"ja"}},"staticQueryHashes":["3680889109","3855492200"]}