Avoid ads that scream a label… Brands need to speak their point of view on social issues

Our ECD Scott Dungate has been interviewed by the Maeil Business Newspaper, which is South Korea's nationwide daily business newspaper.

W+K Tokyo is expanding its business into Korea and is currently in charge of creative for Nike Korea, Netflix Korea, Stellar Artois, HP OMEN Korea, and many international brands.

See the full article: [Insight] "단순한 상표는 거부…브랜드도 사회적 목소리 내야"
(Avoid ads that scream a label… Brands need to speak their point of view on social issues)

Scott said one of our values, "We want to make sure we tick the boxes on strong POV, relevance to the brand and audience, as well as being impactful in culture” in this article.