Samsung - Galaxy Z Flip6

With Atarashii Gakko!, we showed Japanese Gen-Z how Galaxy AI allows them to connect in new ways! 

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IKEA - We all organize a little differently

We spread a new perception of enjoying storage more freely - just as we're all different, so is our storage.

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- Samsung – Galaxy S24 Ultra

With Ryo Narita, we launched Galaxy AI in Japan, just like that.

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- Samsung – Galaxy Z Flip5

We invited Japan’s youth to Join the Flip side with Atarashi Gakko!

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IKEA - We all organize a little differently.

We spread a new perception of enjoying storage more freely - just as we're different, so is your storage.

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Tinder - Live Young Again

We showed all of Japan that a world where you can find love, friendship, and the occasional heartbreak is just a swipe away.

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Tinder - SwipeMart

We brought the Tinder dating app to the real world by opening up a physical convenience store in the heart of Shibuya.

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bibigo - Live Delicious

We showed the world how life tastes bibi-better with bibigo’s Korean flavors in their first global campaign.

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Google Search - If you’re interested, you can find it on Google app.

We introduced a new way of searching that allows you to intuitively find what you are looking for.

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HP OMEN Korea - Define Who You Are by Your Skills

We showed that you shouldn't judge by how we look, but judge by how we play.

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HP ENVY - The Old Rules Don’t Apply Now

We helped the younger generation fulfill their aspirations by empowering them with technology that brings their creativity to life.

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Nike Japan - Nike Juku

We created a workout program for stressed students to move their bodies. And we got Atarashii Gakko!! to launch it with a crazy music video.

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Nike Korea - Playground for All

We aimed to create a sport experience which gave a new definition to the playground.

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IKEA - Tiny Homes

We rent out a fully furnished “tiny home” in Tokyo for only 99 yen a month.

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HP OMEN Korea - OMEN Rulebook

HP OMEN and esports super team T1 show that skill is the only thing that matters in the game.

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Audi - Road to a Better Future

We created a test-drive experience using a static car.

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Audi - The Art of Progress

We converted the emotional data of driving the Audi e-tron GT into a 3D Printed Sculpture.

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Beautiful People - “MULTIPLICITY” Paris Fashion Week

We participated in the digital show of Paris Collection as a creative partner of beautiful people.

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HP OMEN Japan - It’s time to move on to a freer place

Used by professional e-sport leagues and gaming enthusiasts worldwide, HP OMEN PCs are purpose-built for powerful gaming experiences.

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HP OMEN Korea - We Don’t Care

HP OMEN Korea doesn't care who your daddy is. They only care about your skill in the game.

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Nike Japan - Play New

Nike Japan launches “New Girl” film, celebrating the power of sport to inspire and provide a platform for change.

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Nike Korea - A New Day

We celebrated Korean athletes who are breaking the cycle.

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Netflix - The Questions of Life & Death

We turned difficult conversations into a game for the launch of the Netflix Original Series, “Move To Heaven”

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IKEA - The Fotobox

We created an arcade photo booth with extra home furnishing solutions

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Nike Japan - You Can’t Stop Us: The Future Isn’t Waiting

We used the power of sport to spark a national debate around discrimination and bullying in Japan.

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IKEA - Easy and Affordable Changes

We showed the surprising power of how small changes in your home can have a monumental impact on your life.

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Leah Dou - GSG Album and MV’s

We created strange worlds to launch Leah Dou’s new album, exploring angst, nostalgia and modern life.

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Beautiful People - feels experiments

We made mannequins feel something, to launch our new product for beautiful people feels

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Nike Japan - You Can’t Stop Us: The Future Isn’t Waiting

We used the power of sport to spark a national debate around discrimination and bullying in Japan.

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Netflix - Kingdom

We created an exhibition of ‘undead artifacts’, presenting Netflix Kingdom’s terrifying plotline as a real history.

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IKEA - IKEA Harajuku with imma

We brought a virtual model into the real world by creating a home for her.

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Audi - Ko×e-tron

Collaborating with an artist to create a song for a car commercial, making it a huge hit.

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IKEA - EFTERTRÄDA Collection

We created a different kind of catalogue for IKEA, a fashion lookbook of real Tokyo youth in their real homes.

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Nike Korea - You Can’t Stop Us

We honored the bravery of an Olympic gold medalist who overcame systemic abuse to become the leading voice of change in Korea.

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Stella Artois - The Stella Reunion

Stella Artois teamed up with Kim Seo-Hyung to reunite two old friends and remind them of the importance of sharing life together.

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Khruangbin - So We Won’t Forget

We made a heartwarming emotional music video that made thousands of people cry happy tears.

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Brawls Stars - Revenge of the Three

We made a yakuza move with cult gangster movie stars to ignite fan love for Brawl Stars.

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Stella Artois - Become An Icon

We challenged the idea of a women’s role in Korean society, by covering a man’s song with empowered female voices.

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Nike Japan - Question Return

We helped Naomi Osaka silence her critics with her game. Shhhh…

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Nike Japan - Start Moving

We showed how a generation written off as unambitious, is already making moves.

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Nike Korea - Choose Phenomenal

We challenged gender roles in Korean culture by empowering young women to choose what they want to do.

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Otsuka - Oronine ‘Tenomatope’

TENOMATOPE is onomatopoeia for working hands to portray the busyness and the fun your hands are feeling.

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Audi - Run & Mind Space

We redefined the idea of luxury celebrating the empowering feelings of space and freedom.

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Nike Korea - Run It

We collaborated with the biggest rapper in Korea to get Korean youth moving.

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Laforet - Summer Grand Bazar

We turned frenzied texting typos into a larger than life design aesthetic for all of Tokyo to see.

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TRAVEL PORTLAND - ODNARO TRAVEL

We created a blue monster for the city of Portland, to capture the interest of the mascot-loving people of Japan.

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Shiseido - Beauty by Nature

We introduced a 200-year old Japanese cosmetics brand to an audience they’d never spoken to. Millenials.

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Beautiful People - everything is beautiful

We crashed Paris Fashion Week with fashion that made a brand statement.

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Spotify - New Music, New Me.

We launched a streaming service by showing Japan how the joy of discovering new music can hit you in the most unexpected ways.

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Spotify - Music by Emoji

We turned Spotify’s music discovery ability into a trending topic on Japanese Twitter with the power of emojis.

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Nike Japan - JORDAN INSTALLATION – MUSEUM 23 TOKYO

We made a digital shrine to the Jordan Brand, that was so cool Michael Jordan asked for the project files on his USB drive.

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Citizen - Better Starts Now

We helped Citizen find its voice and start its first conversation with the world.

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Citizen - Chasing Horizons

We chased the sun to put the precision of a watch to the ultimate test, hitting 360 million views along the way.

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Oh My Glasses - TYPE

We turned iconic typefaces into a line of designer frames.

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Nike Japan - Baseball “Sensei”

This campaign will serve as inspiration for baseball players to not be afraid to take center stage and stand out as an individual.

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Nike Japan - Music Shoe

We broke the internet by hacking a running shoe and turning it into a musical instrument.

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Hifana - Channel H

(Before it was a thing) We created a music video for every single track on a Japanese beatmaker’s album.

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Contact

Wieden+Kennedy Tokyo
Terraza Harajuku 5/6F, 2-31-11 Jingumae,
Shibuya-ku, Tokyo 150-0001
Phone number:03-5724-3872
ワイデンアンドケネディトウキョウ
〒150-0001 
東京都渋谷区神宮前2-31-11 
Terraza Harajuku 5/6階   
03-5724-3872

© Wieden+Kennedy 2025