IKEA - We all organize a little differently

Many Japanese tend to think that good storage is one that doesn’t show real everyday life. But we wanted to change that perception, by creating a campaign that encourages people to enjoy storage in their own way.

Just as we’re all different, so is our storage. Rather than showing a catalog-like lifeless storage, we communicated IKEA’s vision by creating 6 storage solutions that are realistic, unique and fully personalized. Storage for people who love cactuses, storage that displays all the family’s things, and storage for little monsters… We updated how we think about storage through uniquely diverse and appealing storage that embraces any personality and lifestyle.