HP OMEN Korea - We Don’t Care

HP OMEN PCs are purpose-built for the best gaming experience.

The HP OMEN campaign shines a light on social and income inequalities of South Korea. A society where your family connections, where you went to school, your physical appearance, or your wealth, can give you privilege and an advantage in life.

At OMEN, "We Don't Care. Because none of it has to do with your gaming skills. In the world of PC gaming, there is no privilege or special treatment. Every player starts with the same resources, time, and skills, and only hard work gets rewarded.  

HP OMEN is making a stand for equal opportunity, through PC gaming. Many professional players are a testament that success is earned, not given. In 2021, LCK formed a partnership with HP OMEN. The campaign also features visual posts of many of the top LCK players who represent the HP OMEN philosophy.