Shiseido - Beauty by Nature

With its new WASO cosmetics line, Shiseido sought to create not just a skincare for millennials, but to promote beauty from the inside out. We successfully launched the new skincare brand across 80+ markets, with huge success in Europe.

We combined nature, art, and technology in a new way that resonated with digitally focused and tech-savvy young people who believe beauty comes from being true to yourself. We created a digital-first campaign that transcended the idea of “digital”—a multi-platform, and visually innovative expression of natural beauty. The integrated campaign included film that was also an art installation, a digital content series and print work that combined the natural elements of WASO with the faces of a new generation.