HP OMEN Japan - It’s time to move on to a freer place

The new HP OMEN campaign is inviting console gamers to try PC gaming for an enhanced gaming experience.

Gaming on consoles is nice but it has limitations when we take our sessions online. But the world of gaming is rapidly advancing, as are gamers’ needs for faster communication, smoother gameplay, more flexibility and more intuitive interactions.

HP believes that gamers deserve more when it comes to gaming, and this is exactly what OMEN PCs are designed to offer. This is why HP is introducing console gamers to the new world of PC gaming.

The campaign is endorsed by streamers and influencers who are now attracted to PC gaming.

OMEN primed the market by igniting conversations on the benefits of PC gaming compared to console gaming. A stunt campaign was launched to spark conversation around why PC gaming can be more enjoyable and fulfilling. At its peak, '#Win an OMEN' ranked as high as the #7 trending topic on Twitter

The campaign was developed with the film being directed by NYC director duo, BRTHR, from Serial Pictures.