Audi - Run & Mind Space

Audi’s two flagship models “Audi A7 Sportback” and “Audi A8” have undergone a full model change. For the vehicles’ long-awaited launch in Japan, we created a campaign that introduces a new platform for the brand in Japan.

We created two campaigns, seeking to carve out a more modern space within the Japanese luxury automotive market in a way that appeals to modern drivers. Whereas ‘luxury’ has traditionally meant scarcity, the new work reframes the idea of ‘luxury’ as being about personal time, space, freedom and seeing the world with a wider perspective.¥