Netflix - Kingdom

Kingdom is a zombie series set in the 16th century Joseon era Korea.

To create hype for Kingdom around the halloween period, we celebrated the series historical context, by presenting the plotline as fact. We created a museum exhibition in Seoul’s cultural district which hosted painstakingly detailed artefacts relative to beats in the Kingdom plotline. The highlight of the exhibit were the ‘undead artefacts’, which collided history with seamingly state of the art technology. The final exhibit featured ‘the undead’, kept dormant in temperature controlled tanks, true to the the narrative lore. The event sold out in 24 hours but was able to be viewed as a 360 experience and mockumentary.