Nike Korea - Choose Phenomenal

Recently there has been a wave of women’s movements sweeping across Korea. We wanted to lean into this momentum to continue challenging social expectations and show women taking full control of their destinies.

To celebrate International Women’s Day, we spotlighted Korean women who have boldly made their own choices, showing how sport can empower women to be phenomenal every day. The film was embraced by the target and reached over 30 million views with a staggering 1.5 million engagements. The positive attention led to over 100 PR stories featuring the campaign and a 44% increase in traffic to Nike.com from previous months