Tinder - Live Young Again

The “Live Young Again” campaign invites young people to reclaim their youth after years of COVID restrictions - to get out there, make new connections and make up for lost time.

The launch film tells the story of a convenience store worker, who escapes from monotony and dives into a world where she can find love, friendship and the occasional heartbreak with just a swipe. 

The campaign was supported by an out-of-home takeover in youth hotspot Shibuya, and the opening of Tinder’s very own konbini “SwipeMart”, a convenience store right by Shibuya’s infamous crossing.