IKEA - EFTERTRÄDA Collection

From wardrobe solutions, to wardrobe options, we helped IKEA launch their first ever merchandise collection. Whether in high-fashion homages, or in homemade bootlegs featuring the IKEA logo, the streets of Tokyo have long been awash with IKEA inspired design. In the summer of 2020, we launched the real deal.

To commemorate the launch of the EFTERTRÄDA Capsule Collection, we created a fashion lookbook, product visuals, and home visit films. Through this unfiltered look at fashionable Tokyoites inside their own homes, we helped show IKEA in a light that felt real and true for the youth that embrace it.