- eero – eero is here for you.

Most router ads previously focus on conveying features through numbers and specs.

We chose a completely different approach.

For eero's Japan launch, we brought a wifi router to life.

Set it up with just a few taps on the app, and it instantly becomes part of the family.

Even if 100 friends come over, it delivers fast wifi to up to 120 devices.

The campaign portrays eero as a true member of the family.

Placed neatly in a corner of the room, eero is dependable, adorable, and endearing.

We aimed to evoke emotions viewers had never felt toward a router before.