IKEA - IKEA Japan

Happy To Be Home.

Dining out at a restaurant is often how we celebrate special occasions. But what if the true luxury isn’t where you eat — it’s how and where you choose to enjoy your food?
This IKEA brand campaign is built on a simple idea: the most meaningful indulgence is enjoying your favorite meal, your way, in the comfort of your own home.

A couple enjoys an intimate moment at what appears to be a hidden, exclusive restaurant. Until the reveal — it’s actually their family dining room at home.

A rising chef passionately tossing a pan in what looks like a professional kitchen. Until the reveal — it’s a compact kitchen in a one-room apartment.

The creative device at the heart of both films is the “twist”:
spaces that initially feel like restaurants or professional kitchens are revealed to be ordinary homes, beautifully furnished with IKEA kitchen and dining solutions.
This moment of surprise is designed to be impactful yet charming.

In addition, we will create product-focused “follow-up” films that continue from each of the 15-second spots.

If you can love the time you spend at home a little more, everyday life can become even happier.
These films are infused with the core values IKEA has always cherished.