Citizen - Chasing Horizons

  • Date: 01/10/2014

No matter where you are on earth, the Eco-Drive Satellite Wave F100 - adjusts to the current time zone in just three seconds. To demonstrate the watch's unique ability, we undertook an ambitious experiment to chase the horizon and endeavor to live in the same hour for as long as possible.

CHASING HORIZONS is the 84 year-old watchmaker's first-ever global campaign. We challenged a photographer and ex-NATO pilot to chase the sunset across the Earth's time zones. The integrated campaign utilized the imagery captured during the expedition in global print and digital executions. While a short film portrays the story of the journey itself and is used for TV and online content. The story was picked up by leading media around the world, achieving 360 million views. The Discovery Channel even covered the story during their prime time show.


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