Beautiful People - everything is beautiful
beautiful people has a history of inspiring and provoking the Japanese fashion world. When they were ready to take their vision to the world at Paris Fashion Week, they came to us to articulate and amplify their voice for the European market.
We created an Instagram campaign that included fun animated gifs, posters with a unique brand voice, behind-the-scenes imagery and a live broadcast. But we didn’t just stop here. We worked with beautiful people to extend the brand voice into the actual fashion itself. Agency designs and language were featured on exclusive T-shirts and pieces of clothing available for sale. We helped put beautiful people on the map globally and gained recognition and respect at Paris fashion week by making fashion, not ads.