Beautiful People - feels experiments

  • Date: 07/12/2020

We conducted experiments on fashion mannequins, making the normally inanimate objects feel smarter, cozy, lazy and closer, reflecting the emotions of the fashion collections.

The ‘feels experiments’ were shot entirely on 8mm film, directed by Yusuke Tanaka. 

Four different products are featured from each of the first four beautiful people feels collections: Dictionary Shower Curtain, Cozy Tea, Inflatable Tote Bag Pillow, and the Zoetrope Umbrella.

You can buy them, and more, at


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