Nike Japan - JORDAN INSTALLATION – MUSEUM 23 TOKYO
Jordan Brand has a rich and unique culture and fans in Japan. To celebrate the brand’s 30th anniversary, we collaborated to create an immersive digital installation in the Tokyo Museum of Contemporary Art.
We collected and then curated photographs from ballers and Jordan lovers across Japan and created a powerful installation paying homage. The installation served as the centerpiece to a gallery show event celebrating the 30 years of the brand in Japan and around the world. It was art not advertising.
And yes, we gave Michael the files as requested.