Spotify - New Music, New Me.
When Spotify, launched their streaming service in Japan, we created an integrated campaign called: New music, New me.
As music fans know, music has the power to change the listener in ways big and small. To demonstrate how music can excite and enrich everyday life, we identified five different music fans and showed how discovering new music directly affects them in a series of humorous vignettes. Each vignette encourages music fans to “Discover new music you didn’t know you’d love”, and remind them how music can change the way we look at the world around us.