Oh My Glasses - TYPE

  • Date: 01/01/2014

In design, the typeface you choose to put your message in says a lot about the intention behind your words. Similarly, the design of eyeglass frames communicate about the personality and impression of the person wearing them.

We brought these two considered design pieces together to create TYPE, a product collaboration with the Japanese online retail store Oh My Glasses. Together we launched designs based on two typefaces known for their universality and individuality: Helvetica® and Garamond. Each pair is handcrafted in Sabae city, known as the home of Japanese eyewear craftsmanship. The project expanded to creating 252 types of eyeglasses, spanning 14 fonts and a variety of weights and frames, capturing the eyeballs of designers everywhere, including praise and recognition from the Art Directors Club.

Contact

W+K
1-7-13, Kamimeguro Meguro-ku,
Tokyo, Japan 153-0051
P. +81 3 5459 2800
F. +81 3 5459 2801
© Wieden+Kennedy 2021